Performance videos are the most common type of music video. They feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience. Gow suggests "the predominance of performance indicates that music video defines itself chiefly by images of artists singing and playing songs". Performance videos, especially those that display the star or group in the studio, remind the viewer that the soundtrack is still important. Performance oriented visuals cue viwers that the recording of the music is the most significant element.
Narrative videos present a sequence of events. A video may tell tell any kind of story in linear, cause-effecting sequencing. Love stories, however, are the most common narrative mode in music video. The narrative pattern is one of boy meets girl, boy loses girl, boy gets girl back. Action in the story is dominated by males who do things and females who passively react or wait for something to happen.
Conceptual video rely on poetic form, primarily metaphor. Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to be evoked in the experience of viewing. Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer. The metaphorical relationship between images are structured according to sounds, music and visual rhymes and rhythms, which play a suggestive role for the viewers/listeners.
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