1. Music videos demonstrate genre characteristics (e.g. stage performance in rock video, dance routine for boy/girl pop band)
2. There is a relationship between lyrics and visuals (either illustrative, amplifying or contradicting)_
3. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which will recur across their work (a visual style)
4. There is frequently reference to notion of looking (screens within screens, telescopes etc.) and particularly voyeuristic treatment of the female body.
5. There is often intertextual reference (to films, TV programmes and other music videos etc.)
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