Throughout our campaign, I believe we have maintained a clear image and theme. Our main aim was to create an indie, gritty, working class product what had a clear influence of the 80's, The Smiths therefore were an ideal band and made this concept work and flourish. Our images within the photo-shoot were taken within the bike sheds of our college, this produced a set of urban, working class themed images what we could then use throughout our digipak. We used the bike shed shots on our website (the header and footer) as well as our CD cover, inside and out. The theme of the bike sheds and working class culture stretched right across our project and was really a grounding for our work. All the images were made to look vintage throughout the work of photoshop, having the same effect on each and every photo created continuity and a definite professional feel to our digipak. Our CD cover and website have both subtle and clear conventions, from the imagery to the fonts, we used the same fonts throughout the whole project to show each piece belonged and was part of a wider campaign. The theme of vintage, retro, indie, working class culture has definitely been evident throughout the project, our target audience I believe is reached throughout our whole work and we are proud of what we've both achieved.
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