Elliot - 2. How effective is the combination of your main product and ancillary texts?

In my opinion we have maintained a clear image and theme throughout our campaign. Our focus has always been combining the suburban grittiness of indie with the retro, vintage feel of the 80s, which is appropriate as this is when our chosen band was active. Our photoshoot was set in the bike sheds of our college. This was a stroke of genius as it allowed us to keep the urban theme while also adding a touch of class with the bicycles, which is most prominent on our inside CD cover. We kept the vintage theme by using Photoshop to give all our photos a vintage hue. This was consistent on both the CD cover and the website. I think the video, digipak and website are all very effective at selling the band and targeting our audience. Our clothing choice of checked shirts in the performance was appropriate to the genre and gave a working-class look to use while still looking "dapper".  Our theme throughout the "campaign" has been urban yet classy, and I think with the mixing of modern and retro we have achieved this effectively.